If our Policy changes in the future, we will notify our customers and website users of any such changes by posting an updated policy on our website.įollowing the posting of such non-material changes, your continued use of any EPG’s websites will constitute your acceptance of these changes and you will be bound by such changes. This Policy also describes the choices you can make about how we collect, use and disclose your information when you provide it to us on any EPG Media & Specialty Information properties will not collect, use or disclose your personal information other than in compliance with this Policy.īy using the any of our websites and/or making online requests of products, you agree to the terms and conditions of EPG’s Policy. This privacy policy (this “Policy”) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. If you do not agree to these terms, do not use the services. This Privacy Policy sets forth the privacy practices with respect to your information when you use our software, mobile applications and services (“Services”). This Privacy Policy sets forth the privacy principles we follow, in accordance with our operations. We discuss our information collection practices below. In order to achieve this goal, we may collect information from you. Our goal is to provide you with an experience that delivers the information, resources and services that are helpful to you. We want you to know that we respect the privacy and security of our users. But it’s definitely something we’re looking at closely.ĮPG Media LLC wants you to have a positive experience in connection with our products and services. But of course some beer distributors can’t sell wine, and some choose not to as a business decision. It’s always challenging to push our distributors to ensure we’re in the right places.Īmy Steadman: One thing we’ve looked at for MixTapes is working with beer distributors, because they’re in convenience stores more often – sometimes every day. So we want to be with spirits and RTDs and other party products, as well as in the cold box. We’re wine-based, but we don’t attract the traditional boxed wine consumer. We’ve been trying to figure out which stores carry which beverage categories, and where we want to be placed within the store. In Florida we couldn’t sell a five-liter size, so we had to create a special three-liter version. With single-serve, we can open a lot more convenience accounts, which we’ve already started doing in Texas.īW: What regulatory hurdles have you overcome during the first couple years on the market?īrad Schultz: Regulations are crazy – each state you go to is like launching in a separate country. So as we show that we have regional success, we’re taking that data to bigger and bigger chains.Īimy Steadman: MixTape is helping us penetrate the convenience store channel, which we couldn’t do with the five-liter product because it was too large. If you’re going to make it in this industry, you ultimately need chain support. Justin Fenchel: A lot of our success with BeatBox has been with those types or stores. Getting distributors to work for us, and getting consumers to know who we are have been our biggest challenges.īW: Are you targeting big box stores for retail sales in the markets you’re entering? And it’s also about awareness – we’re creating a new category and new consumption format, so that has to be conveyed to the consumer at the point of sale. The individual product, MixTape, has a much broader appeal because it can be purchased for personal consumption.īW: What have been your biggest challenges as you’ve expanded?īrad Schultz: From a distribution perspective, the reason we’re hiring is to help navigate the distributor world and make sure we have share of mind. It’s great for parties and the beach because it has no glass. The five-liter has been popular with younger Millennials (21-25). Justin Fenchel: In terms of demographics, there’s definitely a difference between the two products. A lot of people who saw us on Shark Tank have been waiting for us to get to their state, so everyday we’re seeing email requests for new stores. Brad Schultz: After starting with RNDC in Texas, we quickly expanded to California and Florida, and now we’re in 18 states.
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